The Subway Diet
Jared Fogel the mastermind behind the subway diet plan has stated that he was able to lose over 200 pounds by following this concept. This diet plan received immense publicity during early 2000 due to a widely marketed advertisement campaign done by the Subway restaurant chain. Those following the subway diet have replace 2 of their daily meals with subs from the restaurant chain.
According to Jared Fogle, he weighted almost 425 pounds or 193 kg when he was at his junior year at Indiana University. Since the physical exercise he received was inadequate Fogel ultimately started worrying over his health and wanted some professional medical advice. It is there he understood that if he didn’t do something to lose weight immediately, his health was in grave danger. This encouraged him try different things in attempting to reduce weight. After failing again and again, he supposedly wanted to attempt something new and decided to try a subway diet, eating sandwiches as alternatives for major meals of the day.
He substituted dinner and lunch daily with subs that were available at the subway restaurant that was near his college apartment after walking the 2.4 km (1.5 miles) distance to the restaurant. In addition to subs, he also had baked potato chips and diet soda from the restaurant. Fogel was capable of losing 245 pounds (111kg) by cutting down his calorie intake swiftly from an initial 10,000 to merely 900 per day. Therefore, a subway diet helped Fogle to effectively lose a considerable amount of weight in a comparatively short time period.
The story about Fogel and his subway diet which was initially written by Ryan Coleman one of Fogel’s friends was published in the Indiana Daily and was republished in the Men’s Health Magazine under the topic “Crazy Diets that Work”. The account of the subway diet ultimately got to Bob Ocwieja, a Chicago Subway owner, Richard Croad ,the Subway’s Chicago advertisement agency’s creative director and Barry Krause,owner of that agency . Fogel’s story became a part of a regional advertising campaign after they found and contacted Fogel and made sure that his story was true. The advertisement about the subway diet at the start was aired regionally and after a while Subway decided to air it nationally. This advertisement campaign was a massive success and as a result, the subway’s sales increased by 18% during the following year.
Jared Fogle or The Subway Guy, the creator of the subway diets, is now employed by the restaurant chain. He travels the country promoting the positive effects of healthy diets.
